JadyK Bralettes

My name is Jady Kasinger, and I’m the proud founder of JadyK Bralettes, a Tennessee-born brand built on comfort, confidence, and community.

What began in 2020, when I pivoted from running a small boutique in Mt. Juliet to designing my very first bralette, has since grown into a nationally recognized company. In just five years, we’ve sold more than 500,000 bralettes across the United States, helping women of all shapes and sizes discover lingerie that truly supports them—inside and out.

At JadyK, we believe that bras shouldn’t just be functional—they should be beautiful, supportive, and confidence-boosting. Our signature designs, including the exclusive Helping Hands™ Padding, have redefined what customers expect from a bralette by offering unmatched comfort, lift, and durability.

We’re proud to call Tennessee home, and even prouder to represent the spirit of local entrepreneurship. From starting in a small town boutique to becoming a brand trusted by thousands of women and hundreds of boutiques nationwide, JadyK is proof that big dreams can grow right here in Tennessee.

Beyond the numbers, what matters most to me is the impact we’ve made in women’s lives. I design with real feedback from our customers, ensuring every product is created with their comfort, confidence, and lifestyle in mind. That dedication has led to loyal fans, industry recognition, and two-time wins of the Best of Mt. Juliet Award.

Being part of this contest isn’t just about celebrating our success—it’s about honoring the community that believed in us from the beginning. Tennessee shaped JadyK, and I’m excited to continue growing, innovating, and representing our state with pride.