Just Homes Group

Julia Hurley is more than a real estate broker—she is a force of leadership, innovation, and empowerment in Knoxville, Tennessee, and beyond. As the Broker and Owner of JustHomesGroup, Julia has carved out a reputation as one of East Tennessee’s most dynamic real estate professionals. With over a decade of sales experience, contract expertise, and high-level negotiation skills, she has transformed the Knoxville market into her stage for growth, leadership, and impact.

Her journey into real estate was never about following a well-worn path—it was about building one. After serving a decade in public office and creating jobs in the Knoxville business sector, Julia shifted her entrepreneurial spirit into real estate sales, quickly becoming known for her sharp instincts, relentless drive, and unmatched client advocacy. That same commitment to excellence fueled the creation of JustHomesGroup, now a top-performing firm that stands as a symbol of what strategic leadership, local expertise, and bold vision can achieve.

A Broker Who Leads by Example

What sets Julia apart as a broker is her approach to leadership. She doesn’t just manage agents; she mentors, trains, and equips them to succeed. Through hands-on coaching and business development strategies, Julia empowers her team to achieve financial freedom while serving clients at the highest level of professionalism. Her focus on compliance, contracts, and negotiation ensures that every client receives world-class representation—and every agent in her brokerage has the tools and systems they need to thrive.

From Real Estate to National Coaching

Julia’s expertise extends far beyond Knoxville. She is a national real estate coach and trainer, recognized for her ability to design programs that turn struggling agents into confident, profitable business owners. She is the creator of the Race to 100 Coaching Program and the author of Unauthorized Success, a book that blends her experience in politics, real estate, and entrepreneurship into actionable lessons for women and professionals striving for growth.

Her training style is both practical and motivational. Julia is known for introducing cutting-edge scripts, systems, and compliance-based strategies that simplify the business while maximizing profitability. From rookies to seasoned agents, Julia has the unique ability to meet professionals where they are—and elevate them beyond where they thought possible.

Empowering Women in Real Estate

A cornerstone of Julia’s career is her passion for empowering women in real estate. Through her coaching programs, speaking engagements, and personal mentorship, she has guided countless women—many entering real estate as a second career—into building thriving, independent businesses. She knows firsthand the challenges women face in balancing business, family, and financial independence, and she equips them with the systems and confidence to achieve all three.

Legacy and Impact

Julia’s impact is measured not just in homes sold or agents trained but in the legacy she continues to build in Knoxville and beyond. Her philanthropic involvement includes serving on boards such as X Hunger and the Women’s Fund of East Tennessee, where she continues to advocate for families, youth, and women striving for opportunity.

With every deal closed, every agent trained, and every program launched, Julia is redefining what it means to be a broker, a coach, and a community leader.