Itty Bitty Bella

My name is Chelsea Hayden, and my husband Will and I are the proud owners of Itty Bitty Bella, a beloved children’s boutique in Collierville, Tennessee. As a family, we planted roots here in 2020, and now with our daughter Annie Beech, it’s a dream come true to carry forward a local shop that has been part of this community for over 15 years. Will and I both have backgrounds in Finance and have been so excited to take on this new business venture. 

Itty Bitty Bella has always been more than just a children’s store—it’s a place where families come to celebrate life’s sweetest moments. From first birthdays to first days of school, our team loves helping parents, grandparents, and friends find clothing, gifts, and keepsakes that make memories even more special.

When we purchased the boutique in April, we set out to honor its history while bringing fresh energy and vision. With new branding, expanded offerings, and a growing online presence, our goal is to keep Itty Bitty Bella a trusted and joyful destination for families across Tennessee and beyond.

What makes Itty Bitty Bella special isn’t just the beautiful products we carry—it’s the relationships we build. We know our customers by name, cheer alongside them in milestones, and are grateful every day for the love and support Collierville and the greater Memphis area have shown us.

Being nominated for Best of Tennessee is such an honor. We believe in small businesses as the heartbeat of our community, and we’re committed to making Itty Bitty Bella a place where families feel welcome, valued, and celebrated.